Privacy policy
Privacy Policy
Lavish Theory | Lash Essentials
Lavish Theory | Lash Essentials (“Lavish Theory,” “we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”).
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or otherwise interact with our Services.
By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect
When you interact with our Services, we may collect the following types of personal information:
Information You Provide
-
Name
-
Billing and shipping address
-
Email address
-
Phone number
-
Payment and transaction details
-
Account login information (if applicable)
-
Communications with us (emails, messages, customer support inquiries)
Information Collected Automatically
-
IP address
-
Device type, browser type, and operating system
-
Website usage and interaction data
-
Cookies and similar tracking technologies
Transaction Information
-
Products viewed, added to cart, or purchased
-
Order history and purchase behavior
How We Use Your Information
We use personal information to:
-
Process and fulfill orders
-
Communicate regarding purchases and customer service inquiries
-
Provide, operate, and improve our Services
-
Manage accounts and preferences
-
Send transactional emails (order confirmations, shipping updates)
-
Send marketing communications (with opt-out options)
-
Prevent fraud, unauthorized access, or misuse
-
Comply with legal obligations
Marketing & Advertising
With your consent where required, we may send promotional emails or text messages. You may opt out at any time by using the unsubscribe link included in our communications.
We may also use third-party advertising tools (such as Meta or Google) to display ads based on your interaction with our website.
How We Share Your Information
We may share your personal information with:
-
Shopify, our e-commerce platform provider
-
Payment processors and financial institutions
-
Shipping and fulfillment partners
-
Marketing and analytics providers
-
Service providers assisting with website operation and security
These third parties are authorized to use your information only as necessary to provide services on our behalf.
We may also disclose personal information when required by law, court order, or legal process.
Relationship With Shopify
Our store is hosted on Shopify Inc. Shopify provides the e-commerce platform that allows us to sell our products and services.
Your personal information may be processed by Shopify and its affiliates in accordance with Shopify’s Privacy Policy.
You can learn more here:
https://privacy.shopify.com
Cookies & Tracking Technologies
We use cookies and similar technologies to:
-
Improve website functionality
-
Remember preferences
-
Analyze traffic and performance
-
Support advertising efforts
You may disable cookies through your browser settings, though doing so may affect website functionality.
Third-Party Websites
Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies separately.
Children’s Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately so we may remove it.
Data Security & Retention
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to fulfill business, legal, or regulatory purposes.
Your Privacy Rights
Depending on your location, you may have rights including:
-
Access to your personal information
-
Correction of inaccurate information
-
Deletion of personal information
-
Data portability
-
Opt-out of targeted advertising
Requests may be submitted using the contact information below. Identity verification may be required prior to processing requests.
We do not discriminate against individuals who exercise their privacy rights.
International Transfers
Your personal information may be transferred to and processed outside your country of residence, including the United States. Where applicable, we rely on recognized legal safeguards for international data transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us: